Berlin has the Kiez. Barcelona has the barrio. And Vienna has its Grätzls, and it is precisely where the city still has these old structures, where people still know each other, where there are many stories to discover, so that you can experience Vienna like a real Viennese.
Why should we invent things that others are already doing much better? We see our neighbouring businesses as "fellows" - namely the restaurants, cafés and local shops surrounding our grätzlhotel suites, which do a great deal to give the Grätzl its individual soul.